Hotel Il San Pietro di Positano

Partnered with Il San Pietro to craft a content campaign that translated the full guest journey into editorial visuals - from cliffside suites and fine dining to private beach access and five-star service. The goal - elevate storytelling, increase reach, and drive digital demand across key platforms.

Jun 8, 2025

CLIENT

Hotel Il San Pietro di Positano

CLIENT

Hotel Il San Pietro di Positano

CLIENT

Hotel Il San Pietro di Positano

Role

Creative director & content partner

Role

Creative director & content partner

Role

Creative director & content partner

Service

Short-form video, editorial stills, social storytelling, seasonal strategy

Service

Short-form video, editorial stills, social storytelling, seasonal strategy

Service

Short-form video, editorial stills, social storytelling, seasonal strategy

Orange Flower
Orange Flower
Orange Flower

Work Background

Work Background

Work Background

Over multiple seasons, I collaborated with the Il San Pietro team to develop a full-funnel content strategy that captured the essence of the property.

The shoot spanned key areas of the hotel - balancing lifestyle detail with architectural atmosphere.

Photography and video were crafted to work across organic social, designed to outperform typical in-house content and sustain long-term engagement.

Over multiple seasons, I collaborated with the Il San Pietro team to develop a full-funnel content strategy that captured the essence of the property.

The shoot spanned key areas of the hotel - balancing lifestyle detail with architectural atmosphere.

Photography and video were crafted to work across organic social, designed to outperform typical in-house content and sustain long-term engagement.

Over multiple seasons, I collaborated with the Il San Pietro team to develop a full-funnel content strategy that captured the essence of the property.

The shoot spanned key areas of the hotel - balancing lifestyle detail with architectural atmosphere.

Photography and video were crafted to work across organic social, designed to outperform typical in-house content and sustain long-term engagement.

The Outcome

The Outcome

The Outcome

The final content suite included cinematic reels and an editorial photo carousel, officially shared through Instagram collaborations. These assets became Il San Pietro’s top-performing posts of the year, generating over 220,000 impressions across just two releases - timed at the start of their peak season.

The campaign significantly outperformed in-house benchmarks, contributing directly to growth in both digital authority and follower count. It played a key role in elevating the hotel’s online prestige and led to a direct referral to Passalacqua - later named the No. 1 hotel in the world.

The final content suite included cinematic reels and an editorial photo carousel, officially shared through Instagram collaborations. These assets became Il San Pietro’s top-performing posts of the year, generating over 220,000 impressions across just two releases - timed at the start of their peak season.

The campaign significantly outperformed in-house benchmarks, contributing directly to growth in both digital authority and follower count. It played a key role in elevating the hotel’s online prestige and led to a direct referral to Passalacqua - later named the No. 1 hotel in the world.

The final content suite included cinematic reels and an editorial photo carousel, officially shared through Instagram collaborations. These assets became Il San Pietro’s top-performing posts of the year, generating over 220,000 impressions across just two releases - timed at the start of their peak season.

The campaign significantly outperformed in-house benchmarks, contributing directly to growth in both digital authority and follower count. It played a key role in elevating the hotel’s online prestige and led to a direct referral to Passalacqua - later named the No. 1 hotel in the world.

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